Who we are

Our company operates on the international front and we are a leader in the potato market. We develop new, innovative potato varieties and we are a supplier of seed potatoes that are exported to 90 different countries. Our high-quality potato varieties are grown on practically all continents of the world. We work with 40 breeders and 700 growers. We produce roughly 75 varieties and together we supplied 642,000 tonnes of seed potatoes in 2014/15.

Our mission is to contribute to the development of responsible food for a growing world population.


Our vision involves playing a decisive role in all profitable markets and thereby being the preferred supplier for our business partners and consumers worldwide.

We want to be a leading player in the world of potatoes. National borders will not stop us; we are present in all places where our seed potatoes can make a contribution to the provision of food.

Our core values are:

We are dedicated to reach our goals

We think in opportunities to create outstanding solutions

We build long term relations and take responsibility for our actions

Our success is driven by knowledge and personal development

Special shareholder structure

HZPC Holland BV is a company with many involved parties. This means that we don't merely make an effort to please shareholders, but try especially hard to achieve a sustainable result for our growers, breeders, employees and for society.

HZPC is literally a company of growers, breeders and employees. They are the only ones who can purchase and trade HZPC certificates. They finance the business with risk capital. HZPC certificate holders are united in De Vereniging HZPC (Association HZPC). They hold 100% of shares. The General Assembly of Members elects and appoints the Executive Board.  

The articles of association governing the company set out the General Assembly of Shareholders' authoritative powers. In addition, the Executive Board must present specific decisions to the General Assembly of Shareholders for approval. Our important stakeholders - growers, breeders and employees - thus have a say in the company's direction.

Solidarity with our growers

We are proud of our growers in the various countries. They supply high-quality seed potatoes and their companies are inextricably linked to us. This also implies mutual care and concern. Growers make an effort to achieve high quality. One of our corporate objectives is to pay our growers of seed potatoes a competitive and fair price in the various countries.

Collaboration in the chain

We want to improve our knowledge of potatoes on a constant basis in order to develop new varieties which meet the requirements of our clients along with our breeders. To set us apart from the competition, we want to provide added value to all parties in the value chain and we also want to be a reliable partner.

Value chains: from grower right up to consumer

The value chains in which we operate include all activities from the research for new and improved varieties, right up to the consumer who uses our products (as a fresh product, in the form of French fries, crisps or processed potatoes). We want to add value to each component of these value chains.
Visual of value chains