Global challenges

We see the following challenges
By 2050, the world population will have increased to 9.8 billion people. Sufficient and responsible food will have to be available in order to feed all these people. There is however only a limited supply of agricultural land. In addition, diseases affecting food crops, limited product knowledge and inefficient processing lead to lower yields and even to food waste. Fresh water is scarce in many parts of the world. Climate change will also lead to extreme conditions which will have a major effect on food security. Distribution of food is another challenge. There is an obesity epidemic in western countries and malnutrition in developing countries. The lack of nutrients in the food is a key factor. A shortage of vitamins and nutrient components leads to impaired health and reduces well-being amongst large groups of people.

HZPC wishes to make a contribution to these challenges:

Challenges: Challenges: Challenges:
Impact of climate change Growth in world population to 9.8 billion by 2050 Obesity versus malnutrition
Contribution: Contribution: Contribution:
↑ Strong crops which adapt to challenging conditions ↑ Responsible food production Light varieties
↓ Food waste in the chain ↑ Yields on existing agricultural land High nutritional value & superfood varieties
↓ Less impact on the environment    
Pillar HZPC CSR strategy: Pillar HZPC CSR strategy: Pillar HZPC CSR strategy:
Take care of the environment
  • Responsible production of potatoes
  • Effective use of fresh water
  • Efficient logistics
  • Reducing own organisation's impact footprint
Contribution to food security
  • Feeding people around the world
  • Development of adapted varieties
  • Take care of genetic resources
Social involvement
  • Healthy diet
  • Focus on taste, nutritional value and chain responsibility