It is our goal to improve the cultivation of potatoes around the world. With the potato as a crop, growers around the world can produce good food, rich in vitamins and carbohydrates, in a short period of time and with relatively little water. We want to increase the nutritional value per m2 cultivated and, in so doing, contribute to the improvement of the global food supply.
Development of speciality varieties
In 2014 we launched our concept WOW! Colourful Perupas which fits in well with the current superfoods trend. The Blue Star, Double Fun and Violet Queen varieties are speciality varieties. They are being introduced to the market under the brand name Perupas. The diversity of colours and shapes are distinctive features of these varieties. A number of Perupa varieties have a higher concentration of anthocyanins, the pigment which is also found in beetroot for example. This is an antioxidant, which is noted in scientific publications as a substance with health-promoting properties. This is entirely in line with the trend of eating healthy food, also known as superfoods. Perupas were nominated for the international Fruit Logistica Innovation Award in December 2015.