Pillar 3 - Community involvement


Informing consumers about the potato's role in a healthy diet

Potatoes are full of good and important nutrients. Vitamin C, B1, B6, magnesium, zinc, carbohydrates, iron, folic acid and fibre. This makes the potato an ideal addition to a healthy and varied diet. They can be prepared in various ways and they can be combined with fresh vegetables to produce a healthy meal. Read more about the potato

HZPC contributes to the global food supply with its potatoes, which offer food and an energy-rich diet. We also want to reinstate the contact between the consumer and this truly natural product from their local environment, directly from the land. Therefore we inform young and old alike about the potato via editorials and items in the media. Download PDF

Participation in the information campaign #powertothepieper

The Power to the Pieper campaign is a sector wide campaign by the Nederlandse Aardappel Organisatie (Dutch Organisation of Potato Merchants), made possible by the EU. The aim of the campaign is to promote the potato as tasty and healthy. The potato has been super nourishment for centuries. This is why Power to the Pieper is putting the Netherlands' pride and joy in the spotlight with an exciting campaign.

Nationaal Schooltuinproject (national school garden project)

Research shows that children who are actively involved in the cultivation of vegetables have a tendency to eat more of them and also enjoy the taste more. The Nationaal Schooltuinproject was started as an initiative of SPAR Holding in order to teach children about where their food comes from, how it grows and that it is healthy, fun and delicious. This was supported by HZPC in 2014/2015 for the third year in a row.

In 2014/2015, more than 30,000 children in the Netherlands between the ages of 4 and 12 were able to observe the growth and development of the Innovator and Annabelle potato varieties at close quarters. Over 1,000 schools and vocational training institutions were able to take advantage of the free vegetable garden package provided by Spar and Intratuin shops. These packages included a planter bag of 1 x 1 metres, potting soil, garden materials, vegetable seeds and a garden book. HZPC provided 2 varieties for the package.

A number of HZPC colleagues provided guest lessons in schools. The guest lessons were followed by a visit to a grower's premises. Children were able to see how potatoes grow in the field and which machines are used to plant them and dig them up. The project was also a success this year due to the enthusiasm of the students. More information is available at

In Germany HZPC Germany took part in a similar local school garden project known as 'Kids an die Knolle'. More than 20 schools took part in this initiative by the Deutsche Kartoffel Handelsverband e.V.

Guided class tours

We offer guided class tours at the greenhouse complex at Metslawier quite regularly. Here the children are able to view the modern, sustainable greenhouses, can hear about how potato breeding works and see how potatoes grow in the trial fields.

Research on carbohydrates

During recent years we have devoted more attention to the potato's role in the consumer's diet. In that context we perform research on taste, digestion and different health aspects.

HZPC participates in the Carbohydrate Competence Center (CCC). This is a public-private partnership between 19 companies and 6 knowledge institutions. The CCC wants to generate, develop and share high-quality knowledge on carbohydrates, to promote innovation and to contribute to a healthy and sustainable society. There are three fields of action:

  1. Research on the structure and functionality of carbohydrates
  2. Research on healthy carbohydrates (in order to maintain good health)
  3. Research on carbohydrate conversion and processing (for the production of innovative sustainable products)

The knowledge that is acquired in this partnership helps us in the development of new products for the consumer and business market. An example of product development is the development of a potato variety which has fewer calories, under the name Sunlite.*