In addition to reducing our footprint, being a good employer and contributing to food security, we also want to have a positive impact on the social environment. We do this by taking social responsibility with regard to our trial fields, by providing and contributing to a healthy diet, by fostering our relationship with our stakeholders and by supporting charities. We undertake the activities which we report for this area in this edition from our head office in Joure. In future we will also include the efforts of all our locations worldwide in the report.
| Social Involvement | Ambition 2020 | Result |
| Social responsibility | ||
| Preventing child labour in trial fields | Increasing the level of self-sufficiency amongst workers in and around trial fields | Partners approached for pilot food programme in Egypt |
| Healthy diet | ||
| Informing consumers about the potato and its role in a healthy diet | More people follow a healthy diet | Participation in the National School Garden Project |
| Research into carbohydrates (Carbohydrate Competence Centre) | ||
| Participation in the information campaign #powertothepieper (power to the potato) | ||
| Social efforts | ||
| Support to charities | Annual funding of four charities* | Energy4kids |
| ‘Global Míssion Possible’ | ||
| Supporting the training of 12 students in India | ||
| Local involvement | Visit to nursery by residents of care home | |
| HZPC UK cycling tour for charity | ||
| Providing social return to the community* | Concluding a long-term relationship with Voedselbank Noord-Oost Nederland (food bank in the north-east of the Netherlands), supplying potatoes for food hampers. | |
*Applicable in the Netherlands