Background

About the
potato

The best that the soil has to offer

A game-changer par excellence. This sums up the potato. It is deliciously healthy and does not need much to feed many mouths well and fast. The potato offers a way out, in terms of the anticipated 9.8 billion world citizens by 2050. This is because, with substantially lower water consumption compared to corn, rice or wheat, the potato is many times more efficient and more nutritious. No wonder the potato is becoming more and more popular around the world, even in countries where rice is preferred, such as China and India.

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